Why Fish Feel Electricity—And Why Your Lure Should Give it off.
Why Fish Feel Electricity—And Why Your Lure Should Give it off.
Most lures are designed to look good. They shine, wobble, and come in a hundred colors. But salmon—and most game fish—don’t rely on sight alone to feed. They’re wired with something far more powerful: the ability to detect electricity.
If your lure isn’t giving off an electrical signal, it might be invisible when it matters most.
The Science of Electroreception
Fish like salmon, steelhead, and trout are equipped with electroreception—a biological system that allows them to detect faint electrical signals from living prey. This sense is processed through their lateral line and a group of sensory organs called ampullae of Lorenzini.
These systems let fish sense the minute bioelectric fields given off by things like a beating heart or twitching muscle. It’s how a predator can strike with precision in total darkness, murky water, or when visibility is near zero.
This sense isn’t optional for them. It’s part of how they hunt and survive.
Why Most Lures Fall Short
Traditional lures target two senses: sight and motion. They rely on flash and movement to trigger strikes. That works—sometimes. But in pressured water, deeper runs, or less-than-perfect clarity, those lures often stop performing. The fish are still there. They’re just not convinced.
Without an electrical signature, your lure may not trigger the fish’s full predatory instinct—especially when they’re holding tight, feeding light, or seeing the same baits day after day.
What Makes LureCharge Different
LureCharge is built to do what standard lures can’t. By integrating a zinc anode into our lure design, we generate a small, consistent electrical field that mimics what fish expect from real prey.
We didn’t invent this concept—nature did. All we did was apply it.
This electrical signal activates the fish’s sixth sense in a way that visual-only lures can’t. And in tough conditions, that makes all the difference.
Proven on the Water
We’ve tested our electrified lures against industry-standard spoons and spinners. In some head-to-head scenarios, LureCharge outperformed other lures 3-to-1. Anglers using them in the Great Lakes, Alaska, and the Pacific Northwest are reporting the same thing: more consistent action, better hookups, and more fish in the box when others get skunked.
The results speak for themselves. Fish don’t just see or feel your lure. They sense it.
Final Thoughts
If you’re serious about catching more fish, it might be time to stop thinking about flash and start thinking about signal. Because when you’re dealing with pressured fish in unpredictable conditions, every advantage matters.
LureCharge isn’t just a lure. It’s a system based on what fish are biologically wired to respond to. And once you experience that difference, it’s hard to go back to “dumb” tackle.