Inspired by

Commercial Fisherman

Read our Story

Charged Lures

To Match the Impulse of a Baitfish
Made in

North America

Quality is a priority

We take pride in providing you with the best quality fishing tackle for a fair price. Tight lines!

Our Lures Simply Work


Sitting in your boat for hours on end without a bite was not for us... So we did something about it.

We never want this to happen to anyone ever again.

Why Our Products work


built to Last

Built with care with the highest quality of components. Our spoons wont bend out of shape after one bite.

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